Ed Stott
Chart Your Marketing Course
Charting your marketing course is like planning a sailing voyage. As a long distance sailor successfully sailing over 80,000 offshore miles, I would never set out to sail across an ocean or even to the next harbor without charting your course and thinking about the strategy and tools necessary for a successful journey. We need to lay out a strategy first on where we want to go, when is a good time to execute our strategy and what tools and tactics are needed to accomplish our objectives. There are so many variables to take into consideration and a thoughtful step by step approach is essential to get from point A to point B.
The same is true in charting your marketing course. Successful marketing doesn’t come from trying the next “shiny object” or the idea of the week. When those tactics don’t develop successful results, business owners either continue throwing good money at bad tactics or incomplete tactics or stop marketing all together and the business suffers.
Marketing is a system, not an event! Successful companies recognize marketing as the major system for success. Marketing creates trust, it creates branding, name and product/service recognition, basically, marketing if done correctly keeps you top of mind with your customers and prospects and gets results.
Bring a Know, Like and Trust environment to your business and you’ll develop lasting business relationships with customers who Try, Buy, Repeat and Refer your business.
Chart your marketing course for success and enjoy the rewards of a successful marketing system.
