Stott Marketing

  • Home
  • Marketing Strategy
    • Who’s Your Ideal Client?
    • Content is King
    • SEO and Local Search
  • Marketing Tactics
    • Lead Generation Strategies
    • Social Media Marketing
    • Video Marketing Sets You Apart
    • Email Marketing
  • Web Design
  • Blog
  • Who We Are
  • Contact

Web Design

We Build Websites to Build Your Business 

With competition so fierce you need more that just a website, you need a way to engage your prospect or customer community with educational content that helps them do their jobs better or live their lives better.

What ONE thing do you want your web design to accomplish?  What ONE thing do you want your website visitors to do?  Make sure that ONE thing is very clear on your Home page.

Web DesignYour web design is the “face” the world views, and the foundation of all your marketing efforts.  It is the central portal where you will  house and archive all of your resources, content, helpful tools, product specs and company history.  It’s your “Open House” and every day you’re inviting many guests to come in and take an unguided tour at their own pace.  Because they are on their own during this tour, your web design needs to be intuitive, easy to navigate and full of good info to keep your prospect hooked.  You want them to come back over and over again, refer your site to friends/colleagues and ultimately, to call you and buy from you.

B2B or B2C, today’s smart shoppers know more about your business and products before they ever talk to a sales person.  By nurturing your website viewers with consistent, relevant, updated and useful information, you’re bringing your customer closer to conversion.  Create and change educational information on your website regularly and become a resource of knowledge to your prospects and customers.

We can build a web design a that will speak to your target audience.  We’ll do the initial legwork so it will be easy for anyone in your organization to update the website content.

Download the Preliminary  Website Planning Form and Build a Web Design That Talks to Your Customers!

“Mobile to overtake fixed Internet access by 2014“

This was the huge headline in 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually.  Don’t overlook this growing mobile market.  Be sure your website is “Responsive” meaning it provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

 

 

Not Sure Where to Start?

 

If you would like to work with us on a web design, we follow 5 important steps. These steps will help create the website you envision, one that will best represent your company online.

1. Planning Stage

It's important to know what you are hoping to achieve in building or rebuilding your website.  (Website Planning Form.)  The planning process is to learn about your business and how you do business.  We want to learn about who your ideal client is and what it is their hoping to achieve through your business.  We spend a lot of time in the discovery and planning process so your website clearly defines the message you want to get out to your customers.

2. Design Stage

Function is more important than style. Although a websites style is important and first impressions are just that, "first impressions" and you want to make a great first impression, we also want to make it easy for your customers to navigate your website.   Being able to easily find what the customer is looking for from your business is of key importance.

3. Build Stage

One of the most important aspects of any relationship is communication. Throughout the build stage we'll have a lot of communications; email, phone calls and online collaboration.  Part of the design and build process is predetermined milestones.  Each milestone is approved by you before moving forward to the next milestone.

4. Test Stage

In the test stage each page and function of your new website is tested and tested again for form and functionality. Tests are completed on several platforms and browsers to ensure they not only look good but work as designed.

5. Launch Stage

More and more websites are accessed by smart phones and tablets today and this phenomenon will continue to grow. We want your website to be mobile responsive across all devices and provide easy navigation whether its an iPhone, a tablet or a laptop.

 

Our Mantra

“Strategy First” is our mantra when it comes to helping you implement successful marketing programs. Visualize and define your successful outcome, understand your ideal customer and what their needs are, build messaging and content, and use today’s technologies to connect and engage with your prospects and customers.

5186 Formosa Circle
Vero Beach, FL 32967
Phone 617-777-3470

Recent Posts

  • The Content Marketing Funnel of Love
  • Small Business Secrets from the Lemonade Stand
  • How and Why to Clear Your Web Browser’s Cache

Chamber of Commerce

Copyright © 2023 Web Design Stott Marketing