If a “Picture Tells a 1000 Words” Video Marketing Tells a Zillion Words.
Our cultural norm is instant gratification and nothing does this better than video.
If you wanted to learn “How to Tie a Bowtie“, what’s easier: reading step-by-step instructions or watching someone demonstrate it? (Take it from us, it’s so much easier and more intuitive to watch it. The bowtie video had almost 3 million views)
Video incorporates not only the visual site, but the sound of voice which makes this communication a more human and emotional experience. The more senses you can include in your marketing the better.
Additionally, video is a powerful SEO technique and will help drive more traffic to your website. A survey by Animoto showed 73% of consumers are more likely to make a purchase after watching a video. Videos have become a highly regarded, awareness, engagement and conversion tool in both B2B and B2C and growing more popular each and every day.
Start with Research
What do your customers need to know?
Strategize and Build
Strategize and build a logical sequence of video content – so that each new segment picks up where the previous one left off. Think of it like building the chapters of a book.
Focus Your Videos on the Customer Needs
it’s about them, it’s not about you. (Nobody really wants to see a video of your corporate offices and manufacturing plant, unless you can communicate why that state-of-the-art plant help your customers.)
Keep Videos Under 2 Minutes, Max
Attention spans are short and time is at a premium.
Learn About Video Production
Learn about video productions or hire someone who knows how to do this – Do you know what a “green screen” is and why you should use it? What sort of microphones and/or lavaliers should you use? What is “B- Roll”? Do you know how to embed your video for SEO? Video development is an art and requires quite a bit of study and practice in order to really get it right.
Sign-Up for a YouTube Account
YouTube is the second largest search engine.
- Whether your business is B2B or B2C, video engages your customer and sets you apart from the competition – A recent survey by Animoto showed 96% of consumers find videos helpful when making a purchase decision online. Nearly 75% are more likely to purchase a product or service if they watch a video explaining it beforehand.
We have ideas to share about visual story telling, product videos, event videos and a lot more. Send a Note and Tell Us What You Would Like To Video!