If a “Picture Tells a 1000 Words” Video Marketing Tells a Zillion Words.
Our cultural norm is instant gratification and nothing does this better than video.
If you wanted to learn “How to Tie a Bowtie“, what’s easier: reading step-by-step instructions or watching someone demonstrate it? (Take it from us, it’s so much easier and more intuitive to watch it. The bowtie video had almost 3 million views)
Video incorporates not only the visual site, but the sound of voice which makes this communication a more human and emotional experience. The more senses you can include in your marketing the better.
Additionally, video is a powerful SEO technique and will help drive more traffic to your website. A survey by Animoto showed 73% of consumers are more likely to make a purchase after watching a video. Videos have become a highly regarded, awareness, engagement and conversion tool in both B2B and B2C and growing more popular each and every day.
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Start with Research
What do your customers need to know?
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Strategize and Build
Strategize and build a logical sequence of video content – so that each new segment picks up where the previous one left off. Think of it like building the chapters of a book.
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Focus Your Videos on the Customer Needs
it’s about them, it’s not about you. (Nobody really wants to see a video of your corporate offices and manufacturing plant, unless you can communicate why that state-of-the-art plant help your customers.)
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Keep Videos Under 2 Minutes, Max
Attention spans are short and time is at a premium.
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Learn About Video Production
Learn about video productions or hire someone who knows how to do this – Do you know what a “green screen” is and why you should use it? What sort of microphones and/or lavaliers should you use? What is “B- Roll”? Do you know how to embed your video for SEO? Video development is an art and requires quite a bit of study and practice in order to really get it right.
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Sign-Up for a YouTube Account
YouTube is the second largest search engine.
- Whether your business is B2B or B2C, video engages your customer and sets you apart from the competition – A recent survey by Animoto showed 96% of consumers find videos helpful when making a purchase decision online. Nearly 75% are more likely to purchase a product or service if they watch a video explaining it beforehand.
We have ideas to share about visual story telling, product videos, event videos and a lot more. Send a Note and Tell Us What You Would Like To Video!
