How To Get New Customers and Retain Present Clients
Finding new customers is always a challenge and especially true in difficult economic times. Businesses often think advertising is marketing and when advertising alone is not bringing in new customers then its assumed that marketing doesn’t work. Or a business tries the “latest shiny object”, the marketing idea of the week and it too fails to deliver new customers. Ultimately businesses waste their money on so-called marketing that doesn’t produce results or they don’t do any marketing at all.In todays market a business needs to differentiate itself from the competition, otherwise your product or service becomes a commodity and only appeals to the price shopper. The company with the lowest price is willing to go out of business quicker than the next guy. Don’t become the low-price provider, learn how to develop a successful marketing system that differentiates your business by building a marketing strategy before implementing marketing tactics.Stott Marketing Group is an authorized member of the Duct Tape Marketing Consultant Network. Download our free 25-page eBook, "7 Steps to Small Business Marketing Success"™ to learn how to implement an affordable, effective marketing strategy in your business. Written by best-selling author John Jantsch, founder of the award-winning Duct Tape Marketing™ program, follow this step-by-step plan to get prospects to know, like, trust, and buy from you!Download the 7 Steps to Small Business Marketing Success and learn about a marketing system that gets results.
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